At Pet Resort Hospitality Group (PRHG), we are always looking for ways to enhance the guest experience. Whether it is through innovative enrichment activities, premium amenities, or thoughtful take-home options for pet parents, we are committed to providing the very best. That is why we are excited to share that Woof products are now available across all our 34 locations.
Meet the Pupsicle: Woof’s Signature Product
The Pupsicle is the star of the Woof lineup and for good reason. This refillable treat-and-play toy delivers up to 40 minutes of engaging, focused play, giving dogs a healthy outlet for their energy while promoting wellness and mental stimulation.
Key features include:
- Durable, non-toxic natural rubber that is built to last and safe for pups of all sizes
- Easy to clean and completely mess free, thanks to its dishwasher-safe design
- Multiple colors and sizes, complete with a drool-catching feature
- Recognized as the “Best Enrichment Toy” by NBC’s Best for Your Pets and praised by Animal Wellness Magazine for its enriching, long-lasting play
The Origin of Woof
It all began in 2019 in a small backyard workshop in Denver. When founder Daniel Haarburger’s puppy, Milo, was recovering from surgery for a luxating patella, walks were out of the question. Determined to keep Milo happy and engaged, Daniel realized there was a gap in the market and created his own solution.
From that moment of love and problem solving, the Pupsicle was born. It is a thoughtfully designed rubber toy that unscrews for easy filling and cleaning, perfect for frozen treats and DIY recipes. Most importantly, it gave recovering pups like Milo a way to stay mentally and physically stimulated without stress.
That passion project grew into Woof, launched later that year with one clear mission: to enrich pets’ lives through thoughtful and wellness driven design. The same care that inspired Milo’s toy now inspires a full line of playful, smart products crafted by pet parents for pets.
Smart Accessories and Healthy Treats
Woof goes beyond the Pupsicle. Their Refill Pops and DIY Treat Trays make it easy to customize the fun for your dog’s dietary needs. From calming blends to joint-supporting options, these nutrient-rich, superfood-packed treats make every play session a healthy one.
A Proven Hit at PRHG Resorts
Our partnership with Woof started early in 2024 at Paws ’n’ Rec’s Fayetteville and Rainbow Curve locations, where the Pupsicle became part of our enrichment program. This gave pets a “try before you buy” experience during their stay, and the results speak for themselves.
Pupsicles have quickly proven to be a better fit than traditional Kongs in a pet resort setting. They last longer, which keeps dogs happily engaged throughout the day. They are easier for staff to clean and reset, which saves time and effort. They also feel more novel to both the dog and the pet parent, turning enrichment into something memorable and exciting.
This enrichment experience creates a natural bridge into retail. What starts as an add-on during a stay often turns into a retail sale, since pet parents see how much their dogs enjoy the Pupsicle and want to bring that same joy home. The result is a win-win, where dogs benefit from fun and wellness, while families can extend the resort experience beyond their visit.
Why Pet Parents Love It
Pet parents trust PRHG to provide only the best. With Woof, they can feel confident they are taking home a product that is recommended by vets for enrichment and mental stimulation, safe and durable, and designed to make playtime just as rewarding for pets as it is for their humans.
Available Now at All PRHG Resorts
Next time you check in for daycare, boarding, or training, ask our team about Woof. Whether you are picking up your first Pupsicle or stocking up on Refill Pops, our team will help you find the perfect fit for your pup.
At PRHG, we believe playtime should be as smart as it is fun, and with Woof, it always is.
