Welcome to Tail Talk: Pet Industry News, a new webinar series created with one goal in mind: to support you—the professionals, caretakers, and entrepreneurs shaping the future of pet care.
Whether you’re running a resort, managing a team, or just passionate about creating meaningful experiences for pets and their people, this series is for you. We’ll share lessons learned, spotlight what’s working in the field, and offer practical insights you can take back to your business or team.
In our first episode, CEO Jason Duffy and COO Taylor Wallace explore grassroots marketing—why it still matters, how it builds lasting customer loyalty, and how you can apply it to strengthen your local presence. If you’re looking to grow your business authentically through real conversations, local events, and community trust, this episode is packed with ideas and inspiration.
Because at the end of the day, success in this industry isn’t just about scale; it’s about connection.
Why should you listen?
Because in an industry built on trust, relationships are your greatest asset. Whether you’re a resort owner, general manager, or someone passionate about building a meaningful business, this episode offers insights on creating deep connections in your community that lead to long-term loyalty and real results.
Here’s what you can expect in Episode 1:
How Our General Managers and Local Teams Drive Community Engagement
Our GMs and their teams are out front, creating opportunities to connect in authentic ways—whether through events, local partnerships, or everyday interactions that show we care.
The Power of Relationships Over Campaigns
Instead of relying solely on advertising, we focus on trust and consistency. That’s what keeps pet parents coming back and telling their friends.
Real-World Stories of Memorable Experiences
Jason shares how our resorts go the extra mile, creating moments that make pet parents feel seen, supported, and valued.
Blending Brand Consistency with Local Flavor
Each community we serve is different. That’s why we encourage every resort to adapt our brand values to fit their unique neighborhood while staying true to our mission.
At its core, Tail Talk is about understanding why we do what we do and how we can do it better together. As we expand, our local touch continues to set us apart. Great marketing isn’t just about reach; it’s about relationships. In this episode, we explore how staying community-focused isn’t just a feel-good strategy; it’s a smart, sustainable path for growth.
Watch Episode 1 Here → https://open.spotify.com/episode/249B3p8qcY7XuTreid0cxO?si=595583e15d474ec6
Follow us for Future Episodes → https://open.spotify.com/show/3eqRSYv4q3LHeVtMBVn089?si=7effcf87b2e94492
